Ethology Workshop

Before we define a solution, we must unpack the challenge.

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Building world class experiences is everything. In today’s environment it can be hard to balance your customer expectations against your business goals and technology.

Even with the best of intentions, a majority of projects often fail to deliver the intended result. Adopting a proven framework aligns your team and provides a pathway to a meaningful solution, to ensure your project succeeds.

Fifty Zoo’s Ethology Workshop takes a user led approach to understand your customers, organisational challenges, existing processes and technology to better define the challenge space and align on how we will measure success.

Your Ethology Workshop will align Stakeholders on the challenge, the scope, what success looks like and hypothesize solutions which is key to solving your business challenges.

What to
expect

Ethology Workshops focussed on examining the challenge from every angle - To ensure we capture every aspect of a challenge, we ensure attendees each bring a unique perspective on operations, financials, end users, technology and strategy.

Over the course of the workshop we work with you to define the challenge statement, set success metrics, create a first draft of our customers journey, identify potential risks, and review existing ideas and inspirations you may have already considered.

Typical outputs
include:

1 Challenge statement

2 Defined success factors

3 Income generating activities

4 Reasons you may fail

5 User journey map

6 Future state vision

7 Actionable next steps

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An Ethology Workshop
can help your organisation if:

You’re about to undergo a transformation programme and don’t know where to start

We work with you to understand your industry, explore the challenge space, prototype potential solutions, and test them with real users.

You know the challenge to solve and are about to start a project

User needs and behaviours are complex and varied depending on their context. Our human-centred research methodologies allow you to properly empathise with them and design solutions that they want to use.

You’re actively engaged in a project and need help to refocus

We take the time to understand what is and isn’t working with your existing solution and take an evidence-based approach to explore, design, and test solutions.