Experience Definition

Design products and services that align with your operating model, solve your challenges, and deliver customers and employees solutions that they want to use, not just need to use.

↓

Experience is everything, and in today’s environment great user engagement is not just an advantage it’s a necessity!

Launching a new solution can be complex

Simply launching a well designed new product is no guarantee of success in this day and age - for it to succeed you validation that it meets the needs of your users. You need confidence that it can grow and develop over time to meet the changing needs of your organisation. And a plan to deploy it into your existing teams and infrastructure.

Validate your solution and reduce your risks

Our Experience Definition approach is specifically engineered to help you formulate a solution validated against the needs of your users and your organisation. The design of the solution is only half the job though, so, depending on your needs, we also give you everything to take your idea into a fully-fledged product or service.

A comprehensive product design framework

Experience Definition projects are focussed on giving you everything you need to build and launch your solution including; an ROI statement, the complete product design, build estimates, solution architecture, integration documentation, a prioritised feature roadmap, and a project implementation plan.

Typical
outputs:

In this engagement, you’ll be collaborating with a team of Business Analysts, User Experience Designers, Interaction Designers, and Solution Architects; working with you to define and visualise your product or service to deliver on your programs and initiatives. Typical deliverables include:

1 ROI statement, and measurement criteria

2 Product Strategy

3 Product Roadmap

4 Product Requirements

5 Design Assets

6 Solution and Integration Architecture

7 Prototype

↓

An Experience Definition can help your organisation if:

You have a challenge, but no clear solution

We work with you to understand your industry, explore the challenge space, prototype potential solutions, and test them with real users.

You don’t fully understand your users and their needs

User needs and behaviours are complex and varied depending on their context. Our human-centred research methodologies allow you to properly empathise with them and design solutions that they want to use.

You need to uplift an existing experience

We take the time to understand what is and isn’t working with your existing solution and take an evidence-based approach to explore, design, and test solutions.

You need a clear design or product vision

Our human-centred research and design methodologies work to understand and play to the strengths of your users.

You need intuitive, fit for purpose, UI and processes

Design is much more than just pixels on a screen. By understanding your users, their needs, and the environments in which they engage and applying industry-recognised psychological principles and best practices we develop intuitive interfaces for complex concepts.

Related work